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ASA Rules Against Three Law Firms for Misleading Mass Claims Advertising
The Advertising Standards Authority upheld complaints against three firms:
Johnson Law Group: Diesel emissions ads claimed “up to £10,000” without substantiation; fees of up to 50% of damages were buried in FAQs; consumers unknowingly entered binding contracts through what appeared to be eligibility checks.
Jones Whyte Law: Arnold Clark data breach ads promoted “no win, no fee” without disclosing that fees of up to 40% would be deducted from awards.
KP Law / Join the Claim (Big On Media): Lead generator gave the misleading impression it was a law firm litigating the Arnold Clark case, when it was passing all leads exclusively to KP Law; fees buried in FAQ sections.
