ASA Rules Against Three Law Firms for Misleading Mass Claims Advertising
The Advertising Standards Authority upheld complaints against three firms: Johnson Law Group: Diesel emissions ads claimed “up to £10,000” without substantiation; fees of up to 50% of damages were buried in FAQs; consumers unknowingly entered binding contracts through what appeared to be eligibility checks. Jones Whyte Law: Arnold Clark data breach ads promoted “no win, no fee” without disclosing that fees of up to 40% would be deducted from awards. KP Law / Join the Claim (Big On Media): Lead generator gave the misleading impression it was a law firm litigating the Arnold Clark case, when it was passing all leads exclusively to KP Law; fees buried in FAQ sections. Sources Law Gazette: ASA clamps down on misleading group claim adverts ASA Ruling: JLG Legal Ltd ASA Ruling: KP Law Ltd
ASA Bans Diesel Emissions Ad for Mimicking GOV.UK Website
Cambridge Corporate Consultants (trading as “The Claims Guide”) was sanctioned by the ASA for using imagery mimicking the GOV.UK website in its diesel emissions advertising. Consumers were misled into believing the service was endorsed by or associated with the UK Government. Sources Lexology: ASA bans diesel emission claims ad implying association with UK Government
