ASA Rules Against Three Law Firms for Misleading Mass Claims Advertising
The Advertising Standards Authority upheld complaints against three firms: Johnson Law Group: Diesel emissions ads claimed “up to £10,000” without substantiation; fees of up to 50% of damages were buried in FAQs; consumers unknowingly entered binding contracts through what appeared to be eligibility checks. Jones Whyte Law: Arnold Clark data breach ads promoted “no win, no fee” without disclosing that fees of up to 40% would be deducted from awards. KP Law / Join the Claim (Big On Media): Lead generator gave the misleading impression it was a law firm litigating the Arnold Clark case, when it was passing all leads exclusively to KP Law; fees buried in FAQ sections. Sources Law Gazette: ASA clamps down on misleading group claim adverts ASA Ruling: JLG Legal Ltd ASA Ruling: KP Law Ltd
